The business news that dominated United Kingdom media in the three weeks I was there recently was the run on Northern Rock, Britain’s fifth largest mortgage lender. The crisis for Northern Rock began with their exposure to the US mortgage market. Their customers at one stage looked like withdrawing £12 billion or half the banks deposits. I do not know the full story behind all the drama but I do smell the stench of greed.

The leaders of remarkable businesses understand the fact that economic profit is not a reason for being in business rather a result of being good at business. To be remarkably successful in modern business therefore we must know our purpose beyond profit. My purpose is to inspire business leaders to achieve a five-fold bottom line so that the world is a better place. I get paid and make profits only if my mentoring, speaking, consulting, and writing, delivers the value my clients demand, desire, and feel they deserve.

What is the higher purpose of your business?

Be remarkable
Ian
Insightpreneur™ - discovering and presenting insight people and planet profit from

Labels: Ian, leadership