What a great tool blogs are...instantly transmitting our latest wisdom to all who care (and a lot who don't). Often, though, in our haste to 'get it out there' we compromise the quality of the communication. Email and SMS has corrupted our discipline in simple spelling and grammar. How often I cringe at a 'typo' I've let slip through. Aside from the (probably wonderful) content, what message is our poor spelling and grammar giving about our (1) education level (2) attention to detail (3) professionalism. Perhaps I'm being pedantic - but, your piece of 'just posted' wisdom will probably fade fairly quickly, whereas the spelling mistake will make you cringe forever!

Labels: Kevin, marketing